PETE KIGHT’S
LEAVING
FISERV, BUT
HE’S NOT
GETTING OUT
OF THE GAME.
Temenos still wants to
tap the US core market
Banks go to work on
IVR capabilities
channel
Surfing
MOBILE
Wells’ offering shows a
true separation between
PCs and mobile
WheN WellS Fargo oFFered
text-message banking services to both online and non-online banking customers in
a recent offering, it revealed
a major step in distinguishing
mobile from Web banking, a
goal long discussed and now
being put into practice.
“There’s a whole group
of customers for whom
text banking is very attractive, and these are customers whose lives don’t revolve
around a PC,” says Arah Erickson, Wells Fargo’s head of
retail mobile banking.
Like many banks, Wells
initially offered mobile services as a feature of its online
banking site. To access account balances and other information through text-message commands sent from a
phone, customers first had to
sign up online. Erickson says
the shift to allow any customer to sign up for text banking
resulted from a realization
that there is far less overlap
between text users and online users than the company
Direct Acces, page 31
how to Stay
online and
Inbounds
FINRA’s Facebook and Twitter guidance was a
start, but questions remain
SOCIAL NETWORKS
TOP COMMUNITY BANK IT
PROJECTS OF 2009
This year’s community bank honor roll includes
Bill McNamara’s effort to tie Union Savings Bank’s
new security surveillance system to its core processor.
COVER STORY PAGE 24
coMbINe the FaSt, FreeWheelINg World oF SocIal Net WorkINg
sites with the conservative, highly regulated world of financial
advice and the reconciliation is bound to awkward.
The Financial Industry Regulatory Authority (FINRA) tried
to address these challenges by issuing guidance in January to
help firms establish procedures for communication with the
public through blogs and social networking sites such as Facebook, Twitter and LinkedIn. While FINRA’s goal according to
CEO Rick Ketchum was to “ensure that firms and brokers use
social networking sites in an appropriate manner,” consultants
said that many issues remain for institutions.
The guidance from FINRA had been anticipated for months
as firms grapple with the exponential use of social networking
sites. Catherine Hanks, founder of Strategic Compliance & Gov-
Leading Off, page 12
Microsites Get a Megaphone
Megasites target specific segments and incorporate social networking
WEB TARGETING
by the
NuMberS
the typIcal baNk MIcroSIte
is a simple undertaking with
a few pages promoting a spe-
cific product or service. Not
too flashy or innovative, not
too expensive, not too tax-
ing on the IT department
and certainly in no danger
of overshadowing the bank’s
primary Web site.
407million
People globally will conduct transactions
on their phones in 2015.
66 million
