MOBILE’S
STARS LAY
INTELLIGENCE
IN LAS VEGAS
BofA’s virtual conferences
save travel energy
How to cross sell to Web
banking consumers
VOL. 23 NO. 7
No Web’s
Alright
Banks are offering
mobile banking to
non-Web customers
THE CONVENIENCE OF NOT RE-
quiring consumers to sign up
for Web banking in order to
access information electroni-
cally literally hits home for
Allison Landers.
“I find myself not wanting
to have to power up my laptop
sometimes at night if I want to get
information,” says Landers, svp
of the online and mobile chan-
nel at KeyBank, which recently
extended mobile phone banking
to non-Web banking customers,
a move that allows the bank to
offer a low-cost automated finan-
cial services channel to consum-
ers that use mobile devices more
than PCs. “Mobile penetration
is so much greater than PC pen-
etration. Pretty much everybody
has a phone but not everybody
has a PC,” Landers says.
KeyBank, whose text
messaging vendor is M-
Com/Fiserv and who devel-
oped its mobile browser and
Blackberry app capabilities
in house, launched mobile
banking last year. A recent
upgrade allows non-online
banking customers with
checking, savings,HSA, cash
DELIVERY
Direct Access, page 24
MASTERING A MOUNTAIN OF RISK Enterprise risk management is a now a must; getting there is more than half the battle
A Whole New
Kind of
Self Service
CONSUMER DEMAND
A frustrated user built his own Android banking
app, and now sells it to the masses
COVER STORY PAGE 18
JEFF PEIFFER WAS TIRED OF WAITING FOR HIS BANK TO OFFER AN
app for his phone. So he made one himself, put it online—and
watched as it become one of the top finance downloads for
Android handsets.
The success of Peiffer’s software offers an important lesson
for financial companies that have not yet developed apps for
phones using Google Inc.’s operating system: Android users
are among the most active mobile banking users.
Many banks are not meeting that demand, however, and
observers say that by neglecting that market banks are train-
ing people to be more accepting of third-party software, an
approach that could cost them users in the long run and, in the
wrong hands, might also open the door to fraud. Peiffer intro-
duced the Android Banking app in February. It initially let cus-
Leading Off, page 11
Standardizing the Clouds
A forum is designed to allow buyers and sellers to set standards
ARCHITECTURES
SEAN KELLEY, THE GLOBAL CIO
for Deutsche Asset Manage-
ment and the newly named
chairman of TM Forum’s
Enterprise Cloud Leadership
Council, says cloud comput-
ing has had its share of hype.
“But now the hype-dust is set-
tling,” he says, and underneath
is a technology that could
transform the way businesses
buy and use technology.
The purpose of the ECLC,
which represents the users of
cloud services within the TM
Forum’s Cloud Services Ini-
tiative, is to stimulate growth
of an open marketplace for
cloud services by bringing
together enterprise users and
cloud providers. (TM Forum
is a not-for-profit association
for the information, commu-
nications and entertainment
industries.) The initiative in-
tends to remove barriers and
to accelerate adoption of cloud
services by collaboratively es-
tablishing industry standards
and best practices. Members
of the cloud initiative include
some the largest technology
vendors including CA, Cisco,
HP, IBM and Microsoft, lead-
ing service providers such
as AT&T, BT and Telstra and
Shifting Gears, page 26
BY THE
NUMBERS
Social’s ‘Absurd’
SOURCE: FUNDTECH
23Percent
of bankers think adding social
networking to business banking is a
“ridiculous” idea, according to a new
Fundtech survey.
